MMS3001 The multimedia industry - Semester 2 , 2006 unit guide

Semester 2, 2006

Chief Examiner

Kirsten Ellis


Berwick : Kirsten Ellis


This unit provides direct interaction between students and a range of professionals currently working in the multimedia industry. Current and future application areas of multimedia and responsibilities of the multimedia professional will be explored. Societal implications of multimedia and legal and ethical issues relevant to the multimedia professional will be discussed. Students will be given the opportunity to focus on one aspect or issue of particular interest concerning the multimedia industry.


Knowledge and Understanding

  • knowledge of legal, economic, social and ethical issues relevant to multimedia production in industry
  • knowledge of current and future application areas of multimedia
  • understanding of how to identify application areas for which multimedia products are suited
  • understanding of how to obtain information on matters of relevance to multimedia production in industry
Attitudes, Values and Beliefs
  • appreciation of the professional responsibilities of a multimedia system developer and the ability to apply these
  • appreciation of the ways in which technological changes impact upon diverse societal groups
Practical Skills
  • apply knowledge to legal, economic, social and ethical issues relevant to multimedia production in industry
  • recognise the appropriate application areas for which multimedia products are best suited
  • identify information on matters of relevance to multimedia production in industry
Relationships, Communication and TeamWork
  • understand the importance of being able to professionally present ideas to a group or committee
  • appreciate how to organise and lead a group discussion
  • appreciate how to communicate effectively within a group


Before attempting this unit you must have satisfactorily completed MMS2401, or equivalent.

Unit relationships

MMS3001 is a core unit in the Bachelor of Multimedia Systems (Applications Major) of the major. Before attempting this unit you must have satisfactorily completed MMS2401 or equivalent.

Texts and software

Required text(s)

None Required

Textbook availability


Software requirements

Microsoft word or equivalent
Endnote or equivalent

Software may be:

  • purchased at academic price at good software retailers

Hardware requirements

Students studying off-campus are required to have the minimum system configuration specified by the faculty as a condition of accepting admission, and regular Internet access. On-campus students, and those studying at supported study locations may use the facilities available in the computing labs. Information about computer use for students is available from the ITS Student Resource Guide in the Monash University Handbook. This unit, like all Monash units, is built on the assumption that you will spend twelve hours a week attending classes working your way through unit study material, reading and completing the assessment tasks.

Recommended reading

To be advised

Library access

You may need to access the Monash library either personally to be able to satisfactorily complete the subject.  Be sure to obtain a copy of the Library Guide, and if necessary, the instructions for remote access from the library website.

Study resources

Study resources for MMS3001 are:

Student will be expected to conduct extensive independent research in the library for this unit

Structure and organisation

Week Topics Key Dates
1 Introduction. Assessment Requirements
2 Guest Lecture
3 Guest Lecture Submit Research Topics + Working Bibliography
4 Guest Lecture Oral Presentations
5 Guest Lecture Oral Presentations
6 Guest Lecture Oral Presentations
7 Guest Lecture Oral Presentations
8 Guest Lecture Oral Presentations
9 Guest Lecture Oral Presentations
10 Guest Lecture Oral Presentations
Non teaching week
11 Guest Lecture Oral Presentations
12 Guest Lecture Research Report
13 No Seminar


The timetable for on-campus classes for this unit can be viewed in Allocate+


Assessment weighting

This unit's assessment consists of three components:

1. Co-ordination of tutorial/discussion group (30%)

Each student will present an oral report on an issue of relevance to the multimedia industry and of interest to your chosen speciality and lead a group discussion on this topic. Students will be assessed on their ability to organise a coherent tutorial/discussion.
Due Date: at the seminar time allocated to you.

2. Participation in tutorial discussion and Lecture Attendance(20%)

Students will also be assessed on their participation in other tutorials.

3. Written report (50%)

Students will present a written research report on one aspect or issue of relevance to the multimedia industry for individual assessment. Topic to be negotiated with your unit adviser.

Due Date: Thursday 12 October 12 noon

Assessment Policy

To pass this unit you must:

Successfully pass each of the assessment components as outlined. Failure of one section may lead to failure of the unit

Your score for the unit will be calculated by:

combining your results for each component.

Assessment Requirements

Assessment Due Date Weighting
Written Report 12 noon, 12 October 2006 50%
Tutorial Presentation Variable 30 %
Lecture and Tutorial Participation Variable 20 %
No Exam Exam period (S2/06) starts on 23/10/06 0 %

Assignment specifications will be made available On Muso.

Assignment Submission

Details of the assignments submission procedure will be supplied via the unit adviser. Where assignments (or parts of an assignment) are submitted in person (ie. hard copy) an 'Assignment Cover Sheet' with appropriate signature/s must be attached. Do not email submissions. The due date is the date by which the submission must be received.

Extensions and late submissions

Late submission of assignments

Penalties are incurred from the due date at the rate of a 10% reduction in grade for each day (including weekends) the assignment is late.

This policy is strict because comments or guidance will be given on assignments as they are returned, and sample solutions may also be published and distributed, after assignment marking or with the returned assignment. 


It is your responsibility to structure your study program around assignment deadlines, family, work and other commitments. Factors such as normal work pressures, vacations, etc. are seldom regarded as appropriate reasons for granting extensions. 

Students requesting an extension must apply, using the standard 'Extension Request' or via email to the Unit Adviser prior to the due date. Extensions will only be granted for medical or personal reasons supported by appropriate documentary evidence. Students will be provided with a reply slip/email documenting the extension, a copy of which must be submitted with the assignment.

Grading of assessment

Assignments, and the unit, will be marked and allocated a grade according to the following scale:

Grade Percentage/description
HD High Distinction - very high levels of achievement, demonstrated knowledge and understanding, skills in application and high standards of work encompassing all aspects of the tasks.
In the 80+% range of marks for the assignment.
D Distinction - high levels of achievement, but not of the same standards. May have a weakness in one particular aspect, or overall standards may not be quite as high.
In the 70-79% range.
C Credit - sound pass displaying good knowledge or application skills, but some weaknesses in the quality, range or demonstration of understanding.
In the 60-69% range.
P Pass acceptable standard, showing an adequate basic knowledge, understanding or skills, but with definite limitations on the extent of such understanding or application. Some parts may be incomplete.
In the 50-59% range.
N Not satisfactory failure to meet the basic requirements of the assessment.
Below 50%.

Assignment return

We will aim to have assignment results made available to you within two weeks after assignment receipt.


Feedback to you

You will receive feedback on your work and progress in this unit. This feedback may be provided through your participation in tutorials and class discussions, as well as through your assignment submissions. It may come in the form of individual advice, marks and comments, or it may be provided as comment or reflection targeted at the group. It may be provided through personal interactions, such as interviews and on-line forums, or through other mechanisms such as on-line self-tests and publication of grade distributions.

Feedback from you

You will be asked to provide feedback to the Faculty through a Unit Evaluation survey at the end of the semester. You may also be asked to complete surveys to help teaching staff improve the unit and unit delivery. Your input to such surveys is very important to the faculty and the teaching staff in maintaining relevant and high quality learning experiences for our students.

And if you are having problems

It is essential that you take action immediately if you realise that you have a problem with your study. The semester is short, so we can help you best if you let us know as soon as problems arise. Regardless of whether the problem is related directly to your progress in the unit, if it is likely to interfere with your progress you should discuss it with your lecturer or a Community Service counsellor as soon as possible.

Plagiarism and cheating

Plagiarism and cheating are regarded as very serious offences. In cases where cheating  has been confirmed, students have been severely penalised, from losing all marks for an assignment, to facing disciplinary action at the Faculty level. While we would wish that all our students adhere to sound ethical conduct and honesty, I will ask you to acquaint yourself with Student Rights and Responsibilities and the Faculty regulations that apply to students detected cheating as these will be applied in all detected cases.

In this University, cheating means seeking to obtain an unfair advantage in any examination or any other written or practical work to be submitted or completed by a student for assessment. It includes the use, or attempted use, of any means to gain an unfair advantage for any assessable work in the unit, where the means is contrary to the instructions for such work. 

When you submit an individual assessment item, such as a program, a report, an essay, assignment or other piece of work, under your name you are understood to be stating that this is your own work. If a submission is identical with, or similar to, someone else's work, an assumption of cheating may arise. If you are planning on working with another student, it is acceptable to undertake research together, and discuss problems, but it is not acceptable to jointly develop or share solutions unless this is specified by your lecturer. 

Intentionally providing students with your solutions to assignments is classified as "assisting to cheat" and students who do this may be subject to disciplinary action. You should take reasonable care that your solution is not accidentally or deliberately obtained by other students. For example, do not leave copies of your work in progress on the hard drives of shared computers, and do not show your work to other students. If you believe this may have happened, please be sure to contact your lecturer as soon as possible.

Cheating also includes taking into an examination any material contrary to the regulations, including any bilingual dictionary, whether or not with the intention of using it to obtain an advantage.

Plagiarism involves the false representation of another person's ideas, or findings, as your own by either copying material or paraphrasing without citing sources. It is both professional and ethical to reference clearly the ideas and information that you have used from another writer. If the source is not identified, then you have plagiarised work of the other author. Plagiarism is a form of dishonesty that is insulting to the reader and grossly unfair to your student colleagues.


Communication methods

Students should email the lecturer or tutor directly with questions.


Notices will be made at the start of Lectures and Via Muso.

Consultation Times

Kirsten Ellis is available on Campus on Wednesday 12-2 for consultation

If direct communication with your unit adviser/lecturer or tutor outside of consultation periods is needed you may contact the lecturer and/or tutors at:

Mrs Kirsten Ellis
Lecturer Part-time
Phone +61 3 990 47132
Fax +61 3 990 47125

All email communication to you from your lecturer will occur through your Monash student email address. Please ensure that you read it regularly, or forward your email to your main address. Also check that your contact information registered with the University is up to date in My.Monash.

Additional information


The purpose of a bibliographical reference is to enable the reader to identify and locate the work referred to. Therefore it is important that the information be given in as concise and efficient form as possible.

A bibliography lists books and articles that you have read on the subject matter of your essay but is not restricted to only those cited in the body of your text.

A reference list includes the same information as a bibliography but is restricted to items referred to in the body of your essay.

Any reference to a work within the body of your essay must give all the information necessary for the reader to both identify and locate the work you have cited. All page numbers, dates of publication, author’s names must be accurate.

The Harvard system of citation described below is recommended for your use in the submission of assignments in Multimedia.


Textual References:

It is best to paraphrase an author's ideas (example 1) or to select short quotations and work them into your sentence (example 2) making sure that the sentence reads grammatically.

When a quotation extends to four or more lines, no quotation marks are used and the passage is indented (example 3).

If you do insert a quotation, ensure that you link it to material that precedes and follows it by introducing and commenting on it. In each case, you must acknowledge your source.

References within the body of the essay cite only the author’s name and year of publication with the page number if necessary. No footnotes or endnotes are used.

Example 1:

In relation to Internet regulation, Chapman and Chapman (2000, p.27) argue against enforcing either the freedoms or the restrictions of one society on all others.

Example 2:

Mc Cloud (1993, p.67) argues that ‘closure’ enables us to read isolated comic panels as a ‘continuous unified reality’.

Example 3:

As Johnson (1997, p.71) suggests

…perhaps the text-driven model will have a longer shelf life than the soothsayers think. It is conceivable that, by the end of the next decade, we will arrive at a consensus that larger virtual communities – communities made up of hundreds of involved citizens – may simply exceed the representational capacity of any spatial metaphor.

Note that surnames only are used. Initials are added only when they are required to distinguish between authors of the same surname. When a reference contains names of more than three authors, cite the first name followed by ‘et al’.


At the end of the essay, on a separate page you place a list of the texts used in alphabetical order of author’s surnames and chronologically for each author.

The author’s surname is placed first, followed by the year of publication, the title, publisher, place of publication, the page numbers (if applicable) and the edition you are using (if this differs from the original publication date). Indent the second line in order to highlight the alphabetical order of the entries.

Anderson, P.V. 1997, Technical Communication: A Reader-Centred Approach, Fourth Edition, (1999) Harcourt Brace, Orlando. Hawisher, G. E. and Selfe, C.L. (eds) 1997, Literacy, Technology and Society: Confronting the Issues, Prentice-Hall, New Jersey. Johnson, S. 1997, Interface Culture, Harper, San Francisco.

Journal Articles:

Al-Gahtani, S. 2001, ‘The Applicability of TAM Outside North America: An Empirical Test in the United Kingdom’, Information Resources Management Journal, vol.14, no.3, Idea Group Publishing, Hershey.


Farrant, Darrin, 1998, ‘Sounds of a Creature of the Morning”, Age, Green Guide, 15 Jan. p.4.

Motion Pictures, Videos and Television

Details should include title, format, date of recording, place of recording, publisher and any special credits.
The Comedic Fall (motion picture) 1981, Eaglewood, New Jersey, Pratfall Releases.
Television productions are identified as video recordings with details of transmission given.
What Are We Going to do with the Money? (video recording) 8 August 1982, ABC Television.


Author/editor. (last update or copyright date). Homepage Title [Homepage of … ], [Online]. Available: URL [Access date].

Mother Jones Interactive (Ed.). (1995 – copyright). MoJoWire [Homepage of Mother Jones Interactive], [Online]. Available: [1995, August 14].

Last updated: Jul 10, 2006